“We’ve always believed in making our products personal. For example, our Made in the USA Subwoofers were always customizable, and we made them to fit each customer’s preference on colors, logos, tuning and more” says product development specialist Will Gibson, adding “but the biggest problems we would run into with subwoofers, as well as amplifiers, speakers and the rest, was purely physical. Supply chain issues, labor shortages, tariffs, freight surcharges. We’re great at building amazing, personalized audio equipment that everyone loves, and we saw a way to provide exactly that without the bulk. It was so obvious, Non-Fungible Tokens.”